Editorial layouts for multiple brands and special projects.
When each layout starts, there is content, ads, and a layout ‘dummy’ that is supplied. These are usually Adobe InDesign templates. Each layout has strict brand guidelines depending on which publication the layout will be aligned with, or included in. Each market has colors, gutter and columns, and a baseline grid setup along with character and paragraph styles such as headings, body copy, pull quote, and bylines among others.
Project supplied as content files and general layout ideas as well as ad list and layout dummy. Picking up branding from previous issues and adjusting styles to fit new products and sales information, I completed the layout for handoff to press.