When Caitlyn Robinson contacted me about her new venture and would I be interested in working on a logo concept, I jumped at the chance. Her idea centred around ‘growth’ and ‘building’, which are the cornerstones of her business.
She had a good idea of what she was trying to convey with her branding and how it reflected her idea of helping people how to be more self-reliant and sustainable, particularly at this time. Even starting with spaces as small as on foot!
Using illustrations and letterforms, I worked with Caitlyn to bring to life a logo that aligned with her identity and the idea of spaces for gardens.